The better your sales people are, the more sales you’re going to make. It’s as simple as that. Every type of business needs to make sales; small business success hinges on our ability to make our customers feel comfortable and valued while they’re doing business with us. Making customers feel comfortable and valued is the mark of a great salesperson.

What’s the secret to hiring great salespeople to help you grow your small business?

As often as possible, try interviewing your potential salespeople yourself. You’re choosing someone to represent your Westchester business, to be that face-to-face point of contact with the customer. You want to know what it’s like to engage with this person. Are they friendly and personable, or do they give off a ‘don’t talk to me’ air? Is it easy to have a conversation with them, or do you have to coax out every word?

Setting aside the nervousness that is an inherent part of the interview process, the personal interaction style demonstrated by your candidate is likely very similar to the experience your customer will have dealing with this person. Is this the right person to help represent your brand and grow your small business?

Retail experts agree: hire for personality and attitude. Skills can be taught. Smiling can’t.

Finally, it’s important to understand that sales training should never stop. Nobody ever learns everything there is to know. By discovering ways to become a more powerful, effective sales person and sharing them with your Westchester business sales team, you’re equipping them to sell even more – and that’s when your business thrives.

That’s why SCORE Westchester provides free, informative classes to Westchester business owners. Don’t miss next week’s seminar on Sales Strategies. Registration and attendance are free of charge!

How to Hire Great Salespeople to Help Grow Your Small Business