Did you know that your business website is very likely to be the first place a potential customer engages with your Westchester business? Over 90% of all consumers research restaurants, retailers, and other businesses online.
The experience your customer has on your website has a major impact on their decision to do business with you. If they like what they see, and have an easy time using your website, you’re in great shape. However, if your website doesn’t perform the way your customer expects it to, you’re in trouble.
Grow Your Small Business with a Website: Follow the Rules of the Road
The internet has been influencing customer behavior for over a decade now. For younger consumers, the presence of business websites and social media has always been part of their experience. In this time, they’ve developed a specific set of expectations about how websites should work. While there are some large brands that can get away with deviating from these expectations, for the majority of businesses, following the rules of the road is a good idea.
Rule #1: Your logo should link to your home page. When website visitors see your Westchester business logo in the page header area, they fully expect that clicking on that logo will bring them to the home page.
Rule #2: Navigation should be simple and easy. Limit the number of navigation items to the most obvious and essential, and position them on the top or down the right or left side of your home page.
Rule #3: Headlines let the visitor know what they need to know. Online, people don’t read. They skim. Use headlines to deliver the information your website’s visitors want to know the most in an easy to find fashion. Headlines should accurately reflect the content they link to!
Rule #4: Spotlight the social media. The customer who seeks you out online will want to explore further communications on Facebook and Twitter. Make it easy for your visitors to become a friend or follower with easy to find, working links to your social media presence.
Rule #5: Easy to find contact information. Make it easy for you’re the visitors to your website to reach out to you for more information by providing easy to find contact information. It’s a good idea to include contact information in the footer of your website as this is one of the first places users will look.
Rule #6: Links must work! The links on your website must work as advertised. Whether these links go to pages featuring your products or services, additional content you’ve provided for the public, a shopping cart, or another website, they must work. Test them regularly.
For more information on building a website for your Westchester business, visit our workshop schedule for related topics. You can also schedule to meet with a small business mentor to help you grow your small business, including help launching a website.