YouTube is the world’s second largest search engine. Yet many small business owners are unsure of how to use video effectively to market their business. Not having a presence on YouTube can be costly, especially as more and more consumers research potential purchases primarily through their smartphones and tablets.
That’s why you’ll want to make a point of attending SCORE Westchester’s free workshop on Tuesday, January 27, “How to Use YouTube to Grow Your Business.” Presented by David Vogel, founder of Video SEO Pro, this two hour session will cover everything you need to know to begin using video marketing to build your business. Topics covered will include:
- What is Video Marketing?
- The Benefits of Video, Including the SEO Boost
- Integrating Video into Email & Social Media Marketing
- Video Advertising: On YouTube, Facebook & More
- Easy Ways to Improve Your Videos
Save The Date: Tuesday, January 27th, from 6-8 pm.
Greenburgh Public Library, 320 Tarrytown Rd. (Rt 119), White Plains, NY
By the year 2017, experts estimate that 74% of all web traffic will be video. Mobile device users favor video over any other form of content, including text and infographics, because it’s easier to consume on small screens.
Videos can range from the very short, such as the 6 second mini-films seen on Vine, to much longer, in-depth presentations, such as the very popular TED-style talks. Vogel will present valuable information you can use to determine what type of content will be most popular with your audience and how to format it for the best results. Creating video isn’t as difficult as you might think – which is great news, because in today’s competitive business environment, it’s a necessity!
Register for “How To Use YouTube to Grow Your Business” today!