120 Bloomingdale Road
White Plains, NY, 10605
Distinguish your business from the competition - focus on why you are better, faster, cheaper, or otherwise superior. In this workshop you will find your USP, or unique selling proposition. Review marketing basics, advertising & PR options, with an in-depth look at: market research, competitive analysis, market segmentation, marketing plans, networking, customer relations, advertising objectives and testing.
Join Bob Wyker, SCORE Mentor at SCORE Headquarters located at 120 Bloomingdale Rd, White Plains, 10605.
Free on-site parking available.