Search Engine Optimization for Your Business August 10, 2022, 1:00pm EDT August 10, 2022, 1:00pm EDT
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Best Practices Shared by An Expert

Best practices for Search Engine Optimization
The difference between SEO & SEM advertising
How to use Google’s site measurement tools to review your results

Our goal is to help every business owner have an understanding of SEO basics to make better decisions with their advertising investments and to make sure that the spend is delivering ROI.



Darcy Knapp

President @Darcy Knapp Consulting, Inc

Darcy provides business consulting and strategic planning for small/medium size businesses from start-up through restart/rebranding. She has 20+ years in online marketing and web management as well as experience as a Web Mechanic and Paid Search Analyst, SEO Specialist, and Copywriter. She also is a Guest Lecturer at SUNY Albany, CTNH, and CTU master's degree programs for online marketing.

SEO: Search Engine Optimization