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WHO SHOULD ATTEND? Owners of small businesses and start-ups who think their marketing/networking efforts are not paying off, and who are spending too much time with too little to show for it.
OVERVIEW:
Knowing you need to develop business and knowing how to go about it efficiently and effectively are two very different things. Business development is a strategic process that should be focused on people who represent the kinds of clients you want to work with and the kinds of services/products you want to sell. This webinar will identify the steps involved in targeting:
o analysis of your client base
o definition of the ideal client
o research to find out what groups they belong to and what they read
o techniques to become visible within your selected market.
If you spend a lot of time going everywhere, doing everything in pursuit of more sales, but you are not finding the kind of clients you want, then you need to
o Go where your target market goes.
o Think “niche” and focus on your targets to learn what matters to them and how your services/products can help them.
IN THIS WORKSHOP, YOU WILL LEARN HOW TO:
o Define your target market
o Create a “target persona”
o Go where they go
o Make connections that stick
o … and much more!
ABOUT THE PRESENTER:
Carol Schiro Greenwald, Ph.D. is a networking, marketing and management strategist, coach and trainer. She works with professionals and professional service firms to structure and implement growth programs that are targeted, strategic and practical.
