Targeting: Be a Big Fish in a Small Pond March 10, 2021, 10:00am EST March 10, 2021, 10:00am EST
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WHO SHOULD ATTEND? Owners of small businesses and start-ups who think their marketing/networking efforts are not paying off, and who are spending too much time with too little to show for it.



OVERVIEW:

Knowing you need to develop business and knowing how to go about it efficiently and effectively are two very different things. Business development is a strategic process that should be focused on people who represent the kinds of clients you want to work with and the kinds of services/products you want to sell. This webinar will identify the steps involved in targeting:

o analysis of your client base

o definition of the ideal client

o research to find out what groups they belong to and what they read

o techniques to become visible within your selected market.



If you spend a lot of time going everywhere, doing everything in pursuit of more sales, but you are not finding the kind of clients you want, then you need to

o Go where your target market goes.

o Think “niche” and focus on your targets to learn what matters to them and how your services/products can help them.



IN THIS WORKSHOP, YOU WILL LEARN HOW TO:

o Define your target market

o Create a “target persona”

o Go where they go

o Make connections that stick

o … and much more!



ABOUT THE PRESENTER:

Carol Schiro Greenwald, Ph.D. is a networking, marketing and management strategist, coach and trainer. She works with professionals and professional service firms to structure and implement growth programs that are targeted, strategic and practical.

Key Topics

Targeting: Be a Big Fish in a Small Pond