What Is Content Marketing and Why Should I Care? May 11, 2021, 10:00am EDT May 11, 2021, 10:00am EDT
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OVERVIEW:

Gain an understanding of what content marketing is, how it can help your small business, and where to begin!

A top priority for driving sales in today's digital world should be to consistently create valuable content and effectively distribute it to your specific target audience.

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WHO SHOULD ATTEND:

Owners of existing businesses and start-ups



IN THIS WORKSHOP, WE WILL COVER:

-What content marketing is and how it can benefit your business: real-world examples and case studies throughout.

-The broad impact content can have across all marketing efforts including search engine optimization, lead generation, social media engagement, ad campaigns, and driving sales!

-How to begin by researching what your target audience is looking for and how to answer their questions with content

-The wide array of different formats and types of content to choose from. Anywhere from social posts, blog posts, infographics, quizzes, to white papers and ebooks, and even videos.

-How to promote and measure performance once the content is produced

Key Topics

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What Is Content Marketing and Why Should I Care?