"Your Business Does Not Exist Unless It is the First Page of Google." That is the key message and value proposition of Video SEO Pro, an up and coming small business online video marketing, video production, and video SEO agency based in Hawthorne that is helping entrepreneurs and small business owners succeed by getting them ranked higher on the internet. Its President and co-founder, David A. Vogel, says that the firm’s success would not have been possible without the sound advice from SCORE Westchester small business mentors.

Vogel’s firm creates and produces high-quality videos and optimizes their marketing potential with the latest Search Engine Optimization (SEO) technology, a combination that boosts increased visibility on the web that, in turn, drives traffic and generates new customers and sales. It’s turned out to be a winning formula but one that is unimaginable if Vogel had not teamed up with SCORE small business mentors four years ago. He had decided to go out on his own following a successful 20-year career as a senior editor and motion graphic artist who worked on significant national advertising campaigns. “I reached a point where my career became stagnant both in terms of compensation and no opportunity for advancement.”

About a month after making his decision to start a digital signage business, Vogel heard a radio commercial about SCORE’s free business advice service. “It caught my attention because the counseling was not only being offered by seasoned professionals, but it was free, which I especially appreciated because I was on a tight budget and would soon be facing start-up costs.”

His first mentor was the late Vic Weinstein. “Vic was very instrumental in planting an important idea about growing the business. He said I should not be rigid about my business model, that it was important I be open to other ideas that might lead to making an important shift in my approach.” At that time, Vogel’s enterprise, Signpost Digital, focused on creating digital signage for small business owners as a way to engage their customers while in the store to maximize brand and sales opportunities.

As it turns out, it was something Vogel’s father said later that was the catalyst for his strategic decision to alter the business. “My father asked me why my business wasn’t showing up on Google when he looked up digital signage. It was then that I became aware about how important SEO was in the process and decided to learn all about it.” He noticed that companies that had a video presence were showing up on the first page of Google. A month after Vogel posted his company’s video on YouTube and other social media platforms, the link leapt to number one on the Google page. “I realized that if I could do this for myself, I could do it for other small businesses by creating and producing professional online videos to serve as their most powerful lead generation tools.” Thus, Video SEO Pro was conceived.

Since the new business was launched in July last year, it has attracted more than 20 clients with first-year sales topping more than $120,000. One of them is SCORE Westchester, for which Video SEO Pro created and produced a two-minute, 25-second animated video that has proven to be very successful in explaining to first-time visitors to the site how SCORE’s team of professionals turn the visions of aspiring entrepreneurs and business owners into a reality. Vogel worked with SCORE mentor Marty Rolnick on the project which creatively uses a whiteboard to tell SCORE’s story. Vogel and his team wrote and story-boarded the script, created the animation, added voice-over and other sound effects, edited and produced the video which was posted on YouTube and on the home page of SCORE Westchester and has created greater awareness and increased interest in the organization’s programs and services.

One result of Video SEO Pro’s excellent performance and promising future is that it was accepted into the Westchester County Association’s Blueprint Accelerator program designed to help speed the growth of early stage companies.

“I would not have been able to launch my business and get it to where it is without my ongoing involvement with SCORE Westchester and the outstanding coaching I have received from all of the small business mentors who have profoundly impacted my experience as a new entrepreneur.” Vogel noted. He added: “This group of exceptionally gifted and successful business people provides an opportunity that an entrepreneur as well as an established small business owner should not miss out on. You cannot succeed in business if you do not surround yourself with a team of experts whose only interest is to see you succeed. They will help you to minimize mistakes that can be costly, especially for someone starting out. This is a very special relationship I plan on maintaining. I know I can look to SCORE to help me keep focused on how best to run and grow my business.”

To see examples of how Vogel’s firm has enhanced the marketing of a wide range of small businesses in diverse sectors, visit www.myvideoseopro.com.

How SCORE Helped: 

“I would not have been able to launch my business and get it to where it is without my ongoing involvement with SCORE Westchester and the outstanding coaching I have received from all of the small business mentors who have profoundly impacted my experience as a new entrepreneur.” Vogel noted. He added: “This group of exceptionally gifted and successful business people provides an opportunity that an entrepreneur as well as an established small business owner should not miss out on. You cannot succeed in business if you do not surround yourself with a team of experts whose only interest is to see you succeed. They will help you to minimize mistakes that can be costly, especially for someone starting out. This is a very special relationship I plan on maintaining. I know I can look to SCORE to help me keep focused on how best to run and grow my business.”

Video SEO Pro