Anne Kasdin

Establishing a distinct brand message is essential for every business, whether you are an entrepreneur starting a new business or an existing business owner whose website and social media needs updating in order to be more relevant in today's digital world.
Every business should have a Mission Statement and USP (Unique Selling Proposition), with clearly defined business goals and a well thought out customer profile. This begins with extensive competitive market research which helps a business learn how to incorporate solid SEO (Search Engine Optimization), solidify a compelling story that is unique to you/your business, plus have relative content for your category...all critical in order to 'be found'.
Owning your brand identity is necessary for a building and maintaining a successful business. Once the look, tone and message is established, this should be used synergistically and consistently across all social media platforms as well as in your digital marketing/planning.